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The Sweetwater Sisterhood

Discover insights, tips, and stories on our blog. Stay updated with the latest trends, expert advice, and news that inspires.

girls wearing bow baseball hats and sun hats for girls
Sarah Shelby

Make Every Day Magical

The magic begins with the Bow Baseball Hat. The Bits & Bows brand was created to be synonymous with the surreal sensation of infusing magic into the every day. Life is by no means a fairytale, of course, but we wholeheartedly believe that if you let optimism lead the way and seek out the good in yourself and in others,...READ MORE

A Dream Is A Wish Your Hat Makes
Sarah Shelby

A Dream Is A Wish Your Hat Makes

The Bits & Bows brand is so much motivated by a celebration of tradition, femininity, and creating a legacy for years to come. Beyond these, one of the foremost driving factors is the ability to provide the opportunity to establish a sustainably successful entity in our brand one day capable of giving back and bettering the lives of others, especially...READ MORE

Boys & Bows: And Some Other Bits
Katie Shelby

Boys & Bows: And Some Other Bits

I think most people I know found it a bit unusual when I told them I was starting a business called ‘Bits & Bows’ with my sister, Sarah.  Throughout this entrepreneurial journey, we have found that the word ‘bows’ itself seems to immediately conjure a youthful, girly idea in people’s minds.  So, considering I am, what is so commonly labeled,...READ MORE

Flows & Bows: Learning How to Slow Down with Yoga
Amy Shelby

Flows & Bows: Learning How to Slow Down with Yoga

I don’t know about you, but yoga has been both hit and miss for me. So much focus on being present, pairing breath to movement, exercising patience and grace, practicing stillness and truly confronting what may be hovering beneath the surface. It can be a scary thought for some of us! As a 40-something who typically works out hardcore -...READ MORE

Suspense Novels I've Read and Loved
Katie Shelby

Suspense Novels I've Read and Loved

I can’t think of a better way to spend a summer day than on the beach, sporting a cute bathing suit and Bow Baseball Hat, with a book I simply can’t put down.  Sadly, though I wouldn’t trade it for the world, my days on the beaches of Stone Harbor, New Jersey this upcoming August will be spent chasing my...READ MORE

A Super-Consumer’s Summer Style Essentials
Sarah Shelby

A Super-Consumer’s Summer Style Essentials

What’s a super-consumer, you ask? Okay, so it’s really just a glorified shopaholic. But one of the foremost motivating factors to my entrepreneurial spirit is my intrinsic obsession with discovering the newest and latest in all of the retail categories and by all of the brands about which I am passionate. Given this, it excites me to no end to...READ MORE