Behind The Brand

The Vision

Bits & Bows is a synergy of sisterhood. Our childhood instilled in us a certain profundity in products and their creation, purveyance, & management that can only appoint mere objects as magical. Simple “things” can become so much more, and it fascinates each of us in completely different, yet incredibly complementary ways.

The vision for the Bow Baseball Hat came to Sarah as she bundled up for a particularly wintry northeastern day. All signs of femininity visibly gone, what if her signature baseball hat could solve the problem with the simple adornment of a bow? Knowing Katie’s shared entrepreneurial ambitions and expertise after a corporate retail buying career, Sarah approached her older sister with the unshakable idea. In 2021, lives paused by pandemic, the sisters joined to begin telling the story of the Bits & Bows brand, with the launch of their e-store at and hosting Pop-Up Shops. Each Bow Baseball Hat serves as an example of how two sisters can come together — and make magic happen.

The Brand & Products

The magic begins with the Bow Baseball Hat. Bits & Bows is about taking the everyday and making it a little more special, and instilling more joy into every outfit decision. The Bow Baseball Hat adds a fun, feminine finishing touch to a sportswear staple. Each signature monogram or motif hat is an opportunity to add a pretty pop of personality to every little girl & woman’s personal style.  From play dates to pool days to the bleachers to the beach to the carpool line, no matter the occasion, there’s a perfect Bow Baseball Hat to complete the look. Our sister-started brand is obsessed with cultivating magic in the everyday, and each item we create is determined to allow us to achieve just that. 

When we set out to have our first Bow Baseball Hats made, our top priorities were ethical manufacturing and high quality. While production has presented its challenges, particularly during this Covid-era, we are proud to say that all of our hats are made at an overseas manufacturer that is committed to and fully inspected for health, safety, and wage standards. Additionally, all of our bows are made in the United States by our growing network of highly skilled American mothers. Most of our moms are primarily stay-at-home and looking to provide supplemental income to their families. We absolutely love supporting the cause of empowering women to have the flexibility to work and be there for their families. Rest assured that every hat sold is meticulously designed, ethically produced, and topped off with a pinch of pixie dust and an invitation to join the sisterhood.