About Us
A Playfully Polished Way of Life
Bits & Bows is a playfully polished lifestyle brand rooted in legacy, imagination, and thoughtful design.
We create elevated apparel, accessories, and gifts designed primarily for children — and beautifully for the families who share in life’s most meaningful moments. Our pieces balance comfort and refinement, honoring tradition without ever standing in the way of play.
Our Story
Founded by sisters Katie and Sarah, Bits & Bows began with a simple belief: childhood deserves both joy and intention.
Growing up, they were surrounded by traditions that made everyday moments feel special — getting dressed for family gatherings, celebrating milestones, and wearing pieces that carried meaning beyond a single day. Clothing wasn’t just something you wore; it became part of the memory.
As adults, they noticed something missing. Children’s clothing often fell into two extremes — beautiful but impractical, or comfortable but forgettable. There was little room for pieces that honored legacy while still embracing movement, imagination, and real life.
So they created what they couldn’t find: Polished Playwear™
Polished Playwear™
Bits & Bows was built on the idea of Polished Playwear™ — thoughtfully designed pieces that children can truly live in, and parents can feel proud to choose. Every style is created with intention:
- Soft, comfortable fabrics
- Timeless silhouettes
- Elevated details that feel special, not stiff
Because the best pieces aren’t saved for special occasions —
they become part of everyday life.
Designed for Children. Thoughtfully for Families.
While children are always at the heart of what we do, Bits & Bows is designed with the whole family in mind. From meaningful gifts to matching moments and keepsakes, our collections celebrate the traditions that connect generations.
These are pieces meant to be worn often, passed down, and remembered — creating a sense of legacy that feels warm, modern, and personal.
Our Promise
We believe in:
- Playfulness without compromise
- Premium materials for quality that lasts
- Design that feels both elevated and joyful
Because childhood is fleeting — but the memories, and the pieces that hold them, should endure.